Today there are many places where you can buy gold, but there is a large chance that you will not get the gold you wanted, because some of the stores both online and in the real world may not sell you the gold from necessary quality. There are some main things however that you must know to avoid that happening to you.

First of all make sure that you will buy gold only from certificated stores. All of the stores that have good reputation will not sell you junk for sure, because they will not risk the reputation that they have made for years.
Make sure that you will make a research on all of the prices that are available in the stores, because there are no set prices for gold. There are a lot of stores online and in the real world where you will be able to compare the prices that are available everywhere.
Today there are a lot of options for you to buy gold and one of the best among them is to take part in an auction. There are very large auction websites, where you will be able to buy all of the gold you need for a very good price and also there you will eb able to check the reputation of the seller before making the deal. If for some reason you are not satisfied with what you have bought you will be able to get your money back.

Buying gold is not very difficult process as you may do it very easily through some institutions & companies, which offer these services (trading houses, brokers, dealers) however why will you want to purchase gold in the stable climate whenever you will make the greater return on the stocks? In the same way, why will you want to buy the gold in the economically uncertain times while no market is safe from the recession? By investing in the gold, you can protect the investment from local economic instabilities; and see below how you can do it in a right way.

First reason for buying gold is obviously the value. For example, in 2008 price for every ounce of the gold was $865. The comparison between the stocks and the gold favors latter, with the much greater stability not just during the 2008, but also now. It is been expected that a single ounce of gold can reach $1200 towards end of 2009.